UNSSC

- Women's Access to Justice -

2017
  • Interactive world map invites active discovery of successful UNSSC initiatives
  • A lot of content made easy to digest
  • Lovingly-made illustrations represent cultural diversity
Customer Requirements

Objective:

The UNSSC would like to bring more attention to the topic of “Women’s Access to Justice”. To do so, public and political interest must be raised. In addition, the UNSSC would like to provide information on the variety of initiatives they have implemented worldwide.

The challenge:

 How to best reach a heterogeneous public and political target group? And how do you package a lot of information in an entertaining way? The latter is particularly difficult as not all information is of interest to everyone.    

Our Solutions

It was clear to us: the user needs to decide for themselves what information they would like to consume. For this reason, we processed the information openly in an interactive world map. The introductory video captures the broad target group and provides the most important messages. We invested a lot of time and love into the portrayal of the characters for this project. Cultural diversity is, ultimately, the main focus.    

Customer Benefit

Posted and publicly accessible on the UNSSC website under the NEWS rubric: http://www.unssc.org/news-and-insights/news/interactive-video-womens-access-justice